WePlay Expo JAPAN 2027

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Visitors gathered at the Lies of P: Overture booth at WePlay Expo

Create. Play. Gather. Connect.

Connect at WePlay Expo JAPAN.

2027.4.2FRI4.4SUN

at Makuhari Messe Halls 5–6

Play, watch, create, compete, gather,
share, collect, and cheer each other on――
Games bring diverse people and cultures together.
WePlay Expo JAPAN connects game lovers across regions and borders,
creating a place where more people can experience, share, and enjoy games and game culture.

Play games. Discover new favorites.
Meet people. Enjoy the culture.

The growth of PC gaming and streaming has transformed how we engage with games. Platforms such as Steam make it easier than ever to discover a wide variety of titles, from AAA releases to indie and international games. Gaming now means more than playing: it also means watching, streaming, creating, and connecting. Japan’s long-established game culture continues to evolve in new and diverse directions.

Starting with our official website and social channels, we will work with media partners, platforms, streamers, and creators to share updates continuously ahead of the event. Alongside Japanese media, we will also collaborate with Chinese media in cooperation with CiGA.

WePlay Expo has been held in China since 2017. Alongside hands-on gaming, it brings creators and players together and offers a wide range of cultural experiences inspired by games.

The information shown is currently being planned.
Event scale, fees, and other details are subject to change.

EVENT
WePlay Expo JAPAN 2027
DATE
April 2 (Fri)–4 (Sun), 2027April 2 (Fri) / Business DayPlanned to be open only to invited guests and Business Ticket holders, not to the general public.April 3 (Sat)–4 (Sun) / Public DaysBoth General and Business Tickets are planned to be sold as paid tickets.
VENUE
Makuhari Messe Halls 5–62-1 Nakase, Mihama-ku, Chiba, Japan / Exhibition area: 13,500 m²
ADMISSION
Paid admission (prices to be announced)
CONTENTS
Hands-on AAA and indie games (PC, console, and mobile); a large organizer-run demo area; gaming devices; merchandise and themed exhibits; stage events, talks, and community activities; Business Day (meetings, press coverage, and networking); and more.
ORGANIZER
WePlay Expo JAPAN Organizing Committee

What You Can Experience at WePlay Expo JAPAN

From AAA titles and indie games to gaming devices, merchandise, stages, and communities.
A wide variety of experiences, all centered on games.

  • Visitors playing PC games in a demo area at a previous WePlay Expo

    GAMES & PLAY

  • Keyboards and other gaming devices exhibited at a previous WePlay Expo

    DEVICES

  • Character figures displayed at a previous WePlay Expo

    GOODS & CULTURE

  • A stage event for Mahou Shoujo no Majo Saiban at WePlay Expo 2025

    STAGE

  • Developers and visitors connecting at a previous WePlay Expo

    COMMUNITY

  • A conference at a previous WePlay Expo

    BUSINESS & GLOBAL

Images show previous WePlay Expo events in China and do not represent confirmed activities for the Japan event.

We are planning a flexible exhibition format that lets you design anything from a small booth to a large exhibit.
For details, request the exhibitor information below.

  • Pavilions and exhibitor booths lining the venue at a past WePlay Expo
  • An exhibitor booth lined with demo stations at a past WePlay Expo
  • An exhibitor booth displaying figures and other merchandise at a past WePlay Expo

Images show previous WePlay Expo events in China.

The information shown is currently being planned and is subject to change.
The exhibitor guide is available to download after you complete the form.

For exhibition, sponsorship, and other inquiries,
please email the contact for your preferred language.

JAPANESE

Japanese-language contact

IID, Inc.
Games Division
weplay-sales@iid.co.jp

CHINESE / ENGLISH

Chinese / English contacts

祭三 (Nasij)
nasij@ciga.me

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