Create. Play. Gather. Connect.
Connect at WePlay Expo JAPAN.
2027.4.2FRI4.4SUN
at Makuhari Messe Halls 5–6
Play, watch, create, compete, gather,
share, collect, and cheer each other on――Games bring diverse people and cultures together.
WePlay Expo JAPAN connects game lovers across regions and borders,
creating a place where more people can experience, share, and enjoy games and game culture.
Bringing the Event to Life
Play games. Discover new favorites.
Meet people. Enjoy the culture.
The growth of PC gaming and streaming has transformed how we engage with games. Platforms such as Steam make it easier than ever to discover a wide variety of titles, from AAA releases to indie and international games. Gaming now means more than playing: it also means watching, streaming, creating, and connecting. Japan’s long-established game culture continues to evolve in new and diverse directions.
Starting with our official website and social channels, we will work with media partners, platforms, streamers, and creators to share updates continuously ahead of the event. Alongside Japanese media, we will also collaborate with Chinese media in cooperation with CiGA.
WePlay Expo has been held in China since 2017. Alongside hands-on gaming, it brings creators and players together and offers a wide range of cultural experiences inspired by games.
Event Overview
The information shown is currently being planned.
Event scale, fees, and other details are subject to change.
- EVENT
- WePlay Expo JAPAN 2027
- DATE
- April 2 (Fri)–4 (Sun), 2027April 2 (Fri) / Business DayPlanned to be open only to invited guests and Business Ticket holders, not to the general public.April 3 (Sat)–4 (Sun) / Public DaysBoth General and Business Tickets are planned to be sold as paid tickets.
- VENUE
- Makuhari Messe Halls 5–62-1 Nakase, Mihama-ku, Chiba, Japan / Exhibition area: 13,500 m²
- ADMISSION
- Paid admission (prices to be announced)
- CONTENTS
- Hands-on AAA and indie games (PC, console, and mobile); a large organizer-run demo area; gaming devices; merchandise and themed exhibits; stage events, talks, and community activities; Business Day (meetings, press coverage, and networking); and more.
- ORGANIZER
- WePlay Expo JAPAN Organizing Committee
What You Can Experience at WePlay Expo JAPAN
From AAA titles and indie games to gaming devices, merchandise, stages, and communities.
A wide variety of experiences, all centered on games.

GAMES & PLAY
AAA / Indie
PC / Console / Mobile
Game demos / Large demo areas
DEVICES
Gaming PCs / Monitors / Peripherals

GOODS & CULTURE
Merchandise / Themed exhibits / Creators

STAGE
New game and update announcements / Talks
Tournaments / Interactive events
COMMUNITY
Meet creators and developers
Fan communities
BUSINESS & GLOBAL
Business meetings / Media / Global collaboration
Images show previous WePlay Expo events in China and do not represent confirmed activities for the Japan event.
Exhibitors
We are planning a flexible exhibition format that lets you design anything from a small booth to a large exhibit.
For details, request the exhibitor information below.
Images show previous WePlay Expo events in China.
The information shown is currently being planned and is subject to change.
The exhibitor guide is available to download after you complete the form.
Sponsorship opportunities
From themed areas to content and advertising,
we plan to offer a range of ways to take part in WePlay Expo JAPAN 2027 as a sponsor.
Organizers and partners
Organizers
Licensing & production
Media Partners
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Contact
For exhibition, sponsorship, and other inquiries,
please email the contact for your preferred language.










